Osland Medical Billing Tools Presents
We Care for Patients — And That Means Rewriting the Rules
Edmonton's first innovation pitch competition for the people who keep primary care clinics running everyday. Hosted by Osland Medical Billing Tools on Oct 7, 2025. This event is part of Edmonton Startup Week 2025—and we want you there! Join us as we step into the future of primary care tech & innovation in Edmonton.
NOT YOUR TYPICAL PITCH COMPETITION
This innovation challenge is designed by and for the people who keep primary care running every day — the MOAs, nurses, QI leads, receptionists, clinic managers, and staff who see the system from the inside out.
For years, you’ve been quietly innovating — testing, adjusting, and evolving how care is delivered. That is innovation. Now it’s time to flip the script on who gets to lead it.
💰$10,000 in Prizes💰
Awarded to the TOP 3 Pitches - because your bold ideas deserve investment, not just applause.
💡The Challenge Question
If the people who do the work should change the work. What’s one part of your job or team’s routine that you’d RADICALLY REDESIGN to improve patient care access and staff well-being?
Answer the challenge question with your real-world idea by explaining the problem you are addressing, presenting the solution/idea in team video (4-minute limit).
* Extra points for creativity. Get inventive and think outside the box to get the judging committee’s attention.
Who Can Apply
We’re inviting medical office assistants (MOAs), nurses, nurse practitioners, licensed practical nurses (LPNs), receptionists, clinic administrators, quality improvement and referral coordinators, healthcare students, and anyone else on Alberta’s frontline of primary care. Applicants can apply solo or as a team with up to 5 members.
🎯Pitch Prep Bootcamp — September 27
Before the big stage, comes the strategy
Before the big stage, comes the strategy
Before the big stage, comes the strategy
Before the big stage comes the strategy.
The top 8 applicants will attend a 1-day in-person workshop designed to turn frontline innovation into powerful, fundable ideas.
What You’ll Learn
Before the big stage, comes the strategy
Before the big stage, comes the strategy
✅ How to fill out a Lean Canvas
✅ How to conduct customer interviews
✅ Tips for basic market research
✅ How to craft & deliver a pitch
Why It Matters
Before the big stage, comes the strategy
Why It Matters
Whether you win or not, you’ll walk away with practical tools to move your idea forward — and the confidence to lead change from the inside out, guided by business experts and real-world strategists.
Brought to you by Osland Medical Billing Tools.
In Collaboration with the CAMS at NAIT.
