Edmonton's first innovation pitch competition for the people who keep primary care clinics running everyday. Hosted by Osland Medical Billing Tools on Oct 7, 2025. This event is part of Edmonton Startup Week 2025—and we want you there! Join us as we step into the future of primary care tech & innovation in Edmonton.
This innovation challenge is designed by and for the people who keep primary care running every day — the MOAs, nurses, QI leads, receptionists, clinic managers, and staff who see the system from the inside out.
For years, you’ve been quietly innovating — testing, adjusting, and evolving how care is delivered. That is innovation. Now it’s time to flip the script on who gets to lead it.
Awarded to the TOP 3 Pitches - because your bold ideas deserve investment, not just applause.
If the people who do the work should change the work. What’s one part of your job or team’s routine that you’d RADICALLY REDESIGN to improve patient care access and staff well-being?
Answer the challenge question with your real-world idea by explaining the problem you are addressing, presenting the solution/idea in team video (4-minute limit).
* Extra points for creativity. Get inventive and think outside the box to get the judging committee’s attention.
We’re inviting medical office assistants (MOAs), nurses, nurse practitioners, licensed practical nurses (LPNs), receptionists, clinic administrators, quality improvement and referral coordinators, healthcare students, and anyone else on Alberta’s frontline of primary care. Applicants can apply solo or as a team with up to 5 members.
Before the big stage comes the strategy.
The top 8 applicants will attend a 1-day in-person workshop designed to turn frontline innovation into powerful, fundable ideas.
✅ How to fill out a Lean Canvas
✅ How to conduct customer interviews
✅ Tips for basic market research
✅ How to craft & deliver a pitch
Whether you win or not, you’ll walk away with practical tools to move your idea forward — and the confidence to lead change from the inside out, guided by business experts and real-world strategists.
Applications officially open on our website. Submit your bold idea to improve patient care and staff well-being in Alberta’s primary care clinics.
Submit your pitch by 11:59 pm on September 5. Don’t wait — make sure your idea is in before the deadline. ⏳
🎉We’ll reveal the top 8 teams live, notify them by email and phone, and pair each team with an experienced coach to help refine their idea. 🎉
Join a virtual kickoff session to meet your coaches 🤝 and dive into team resources. Includes small breakout rooms hosted by Osland Medical Billing Tools Inc.
Attend a full-day, in-person workshop to build your Lean Canvas, learn customer interview strategies, and practice your pitch with expert feedback.
Take the stage and compete for your share of $10,000 in prize money, with your community cheering you on.
Got questions about the We Care for Patients Pitch Challenge? We’ve got answers.
Join us for a quick, 30-minute virtual info session where we’ll walk through:
✅ What the pitch challenge is all about
✅ Who can apply
✅ Key dates and what to expect
✅ Tips for creating a strong application
✅ How to get involved as a coach, volunteer, or supporter
These sessions are open to anyone interested in applying, coaching, volunteering, or just learning more about Alberta’s first frontline primary care pitch competition — happening October 7, 2025, during YEG Start-up Week.
Session Dates:
📅 July 16, July 29, August 11, August 26
🕧 12:30 – 1:00 p.m. (MT)
Bring your questions or just come to listen — we’d love to see you there!
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Osland Medical Billing Tools Inc.